Falcons | Launch Campaign

Creative Vision Deck

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This client presentation highlights three personas: a fashion professional seeking luxury handbags, a football fan after a signed Messi jersey, and a classic car enthusiast. Through Falcons, each one moves from wanting these unique items to actually owning them.

LIGHTING PLAN

I meticulously developed a comprehensive lighting plan for each scene utilising set.a.light 3D. Given the budget constraints of this shoot, the application enabled me to optimise the equipment list, thereby conserving both time and financial resources.

Pre-vis / Storyboard

I develop a storyboard and pre-visualization to provide the client with a clear understanding of the editing sequence, musical selection, and the overall tone of the video. This is shared with the client prior to the Pre-Production Meeting (PPM), allowing ample time to deliberate on any critical aspects of the campaign.

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